Marketing Specialist

Position in the organization: Reporting to Marketing Manager

Your Task:

• Maintenance and monitoring of our existing web presence (SEO / SEA activities)
• Conception and execution of social media activity and campaigns
• Planning and formatting of content and topics on the basis of content strategies with the target of lead generation
• Conception and execution of congress / event marketing activities
• Planning and execution of the ideal media mix based on KPIs, budgets and Go-to-Market strategies
• Coordination and generation of content (text, pictures, video in Romanian and English) for different media such as flyer, print, web page, newsletter, social media as well responsibility for our PR channels, newsletter and LinkedIn presence
• Continuous success monitoring of all campaigns based on own KPIs and market / competition analysis
• Research of internal success stories in several sales and other company departments through generation of tangible, compelling and emotional claims / texts
• Self-dependent coordination and steering of internal and external services (advertisement and media agencies, print offices, press agencies and other partners) in close cooperation and reconcilement with general management

Our Requirements:

• Successfully graduated at university in marketing / BA / media, digital communications or similar profession
• Self-confidence in generation of text and publications (online / offline) as well pleasure in content generation and management of social media platforms
• Experience with CRS-systems (ideally WordPress, Google Analytics / AdWords) as well as SEO / SEA
• Full professional proficiency in Romanian and English as well as distinct knowledge in MS-Office programs and Adobe CC (InDesign, Photoshop Illustrator)
• Initial work experience in the B2B industrial sector as well as enthusiasm for technology with explanatory products
• Substantiated knowledge of digital media and current marketing tools
• Affinity to technical topics as well as communicational talent with distinct customer focus
• Organizational talent with a structured and proactive, self-driven work ethic
• Creativity and enthusiasm for new ideas, technology and processes
• Responsibilities – for Tmax group – that’s right
• Languages: English, German is a plus - – that’s right, Romanian and English is a must-have, German a plus
• Other skills:
  • Able to work with people by far
  • Understand the group strategy and transform it in compelling actions with great impact in increasing Tmax group visibility for customers and new clients and frontiers
  • Self-igniting and motivated